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FAQ (Religious Questions)

Why do you sell volumizing products? That's haraam!!!

Yes, we've heard that opinion, but we respectfully disagree. Here's a link for more details. However, since this is an allowable difference of opinion within Islam, our volumizer products are presented as an add-on product, and we will never send you something you don't want to use. That'd be wasteful, not to mention RUDE!


Some of your stuff isn't suitable for hijab! What's up with that?

No one culture, faith, or region has a monopoly on head covering. Women around the world and across the ages cover(ed) their heads in a variety of styles, for reasons ranging from faith to fashion to illness. We try to provide a range of products for all the reasons today's woman might choose to wear a scarf -- because no matter why you're choosing to cover your head, we want you to look beautiful, feel confident, and show the world that there's nothing suspicious going on.  

How can you describe a serious obligation such as hijab as "fun?" 

Why shouldn't it be fun? Look, we love modesty. We fully embrace it, and we welcome and support any woman who embarks on the hijab journey, wherever she may be on that path. But we cover our heads, not our brains, right? Similarly, we cover our bodies, not our personalities. There's no reason you can't dress modestly while still enjoying the process of getting dressed in the morning. Modesty and a sense of style are hardly incompatible. Putting on a headscarf should be enjoyable, because hijab is meant to be a blessing, not a burden. (Isn't all of Islam?)  Sisters, if you're stressing yourself out over whether your hijab is too bright or too bold, please give yourself a break. Here are some wise words for those who might be struggling with any of the obligations of Islam -- insha'Allah it will ease your mind. 

It is related from Abu Hurayra that the Messenger of Allah SAW said, “The deen is ease. Whoever makes the deen too hard for himself will be overpowered, so direct yourselves to what is right, follow a middle course, accept the good news of the reward for right action, and seek help [to reach your goal by being constant in worshipping] in the morning, evening and some of the night.” (Hadith no. 39)


Actually, I'm Jewish -- what about shatnez?

We don't test for shatnez,  but if we have any concerns that a particular item may be in violation of this requirement, it will be CLEARLY stated in the item description. We try to stick to natural, single-fiber materials whenever possible.